It Is Important to Learn Something About Your Social Media Strategy

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Image of people standing on wall using social media

It’s important for every business owner to learn something about their social media strategy. Even if you don’t want to worry yourself and prefer to farm everything out.  At least know what platforms you are using and how to perform one of the tasks.

Blog, tweet, post, take pictures, or do something that will get you involved with the process so that you can become familiar with that aspect of your business.  These are four things to consider:

  1. It will help take some of the mystery and anxiety out of the technological mental block you may have.
  2. It will help raise your confidence level when talking to others about social media.
  3. You will gain a new skill and perhaps a new hobby.
  4. Only you know your business like you want it perceived. Being able to talk about it or painting the picture you want seen will help craft the brand you desire.  It might not be perfect—but “writing the vision and making it plain so that others may see and run with it” (Habakkuk 2: 2-3) it real.

Being self-reliant in at least one aspect of the social media arena is very empowering.  Using that platform, you can reach out to your audience at any time you feel like it’s necessary.  Maybe you want to make a special announcement or tell them about a fire sale or some other event—being able to reach out on your own may prove very valuable to you.

When helping clients, I often recommend that they become familiar with a platform for that reason alone.  If you are not quite sure which one to choose, I have an eBook on Amazon entitled, Getting Started with Social Media, Things You Need To Know.  It’s an overview of the platforms I’ve used and a short summation of each one.  It is a quick read, but I think the information is helpful in making a consideration of which platforms to use.

Remember, even if you decide to never blog, tweet or post, it is the– knowing how to do it– is what matters.

Brand Authentically

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Image of a branding ad for a company that says they do everything good

I recently attended a panel event in which they were discussing branding. And the term “brand authentically” came to mind.  They did a great job talking about how important branding is–and in essence, is a way of setting a standard for your business.  It helps set the expectation of what your clients and customers should receive from you or your business. 

During the conversation, someone in the audience pointed out that they had an experience in which the outward appearance of the business was great, but the product or service received –not so great.  Which again made me think of the term, brand authentically. 

 It is my hope and belief that only a small percentage of businesses set out to scam people or do sub-par work.  Everyone else really wants to offer good products and services.  But sometimes, you can oversell what you do. Your intentions may be pure, but inadvertently, you may set yourself up for failure by setting expectations too high. 

Authentic branding is realistically assessing what you can achieve or offer considering resources, time and skills available to you. Remember, you want to do the best you can do. The only one you are truly in competition with is yourself. Maybe you are the best in the world at what you do. If so, great! Go on with your bad self and get that money! But if you have the slightest doubt that you are not, then set realistic goals and expectations so that you and your customers can walk away with an enjoyable experience. You can always work towards your goal of being the greatest. 

People can tell when you are over exaggerating. So, surprise them by slightly underselling. Let them be surprised in a good way with what they receive from you. In my opinion, that is the fastest way to get good word of mouth advertising, and your brand will authentically reflect you. 

Judges Are Quick To Show They Rule Their Courtsrooms… Until Trump

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judges desk with gavel and scales
Photo by Sora Shimazaki on

It is amazing to me how quick judges are to show that they will not allow any antics in their courtrooms.  They rule their courtrooms… until Trump showed up.  Now, everybody wants to coddle the big baby.  In my opinion, every claim of “Contempt” should be thrown out the way Trump is allowed to showboat and talk and say whatever he wants.

It’s sad.  And I think it’s a miscarriage of justice.  let’s talk about it. Post your comments!

I Am Enjoying These New Progressive Congress Folk

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road man people woman

Photo by RODNAE Productions on

These new progressive Congress people are the folk I’ve been waiting for; my people!  And, we need more of them.  Sitting back, taking it all in was never the way in my opinion.  Lest we forget, at some point in history, Republicans and Democrats were pretty much interchangeable.

In my opinion, Progressives and so called Democratic Socialists have always had the voice of the people at heart.  I encourage voters to start looking into the politics of these two types of representatives. They seem to be smart, forthright and communicate very clearly about their positions and where they stand.

Frankly it’s disappointing to think that for the past 70 years, we have not gotten any further than we have in economic security, justice or equity in these United States.  We need progressive action that will spring us forward into a new economy and a new way of life.

Keeping black folk down and immigrants out is not the way. And not acknowledging the past is not the way either. Change is coming–and ignoring it is not going to stop anything.

We are in the 21st Century.  There is a lot of work to do and a lot of corrective actions need to be taken.  We, the voting people of America have to effect and affect that change–for the good of all.

This is an exciting time. Let’s make it happen.

Update: Relay for Life Event–Windsor, NC

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Windsor NC Relay for life notice image about moving the event inside

By all accounts, it looks like the Relay for Life event went well!  If you use Facebook you can see pictures and posts about the event following the link:  Even if you don’t have a Facebook account, some of the information can still be seen.  They also have a link to the website on that page as well.

Although they indicated by an earlier post, they’d move the event inside due to the weather, it looks like they still had a great event!  You can follow their page or Facebook for information about next year’s event.