It Is Important to Learn Something About Your Social Media Strategy

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Image of people standing on wall using social media

It’s important for every business owner to learn something about their social media strategy. Even if you don’t want to worry yourself and prefer to farm everything out.  At least know what platforms you are using and how to perform one of the tasks.

Blog, tweet, post, take pictures, or do something that will get you involved with the process so that you can become familiar with that aspect of your business.  These are four things to consider:

  1. It will help take some of the mystery and anxiety out of the technological mental block you may have.
  2. It will help raise your confidence level when talking to others about social media.
  3. You will gain a new skill and perhaps a new hobby.
  4. Only you know your business like you want it perceived. Being able to talk about it or painting the picture you want seen will help craft the brand you desire.  It might not be perfect—but “writing the vision and making it plain so that others may see and run with it” (Habakkuk 2: 2-3) it real.

Being self-reliant in at least one aspect of the social media arena is very empowering.  Using that platform, you can reach out to your audience at any time you feel like it’s necessary.  Maybe you want to make a special announcement or tell them about a fire sale or some other event—being able to reach out on your own may prove very valuable to you.

When helping clients, I often recommend that they become familiar with a platform for that reason alone.  If you are not quite sure which one to choose, I have an eBook on Amazon entitled, Getting Started with Social Media, Things You Need To Know.  It’s an overview of the platforms I’ve used and a short summation of each one.  It is a quick read, but I think the information is helpful in making a consideration of which platforms to use.

Remember, even if you decide to never blog, tweet or post, it is the– knowing how to do it– is what matters.

Brand Authentically

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Image of a branding ad for a company that says they do everything good

I recently attended a panel event in which they were discussing branding. And the term “brand authentically” came to mind.  They did a great job talking about how important branding is–and in essence, is a way of setting a standard for your business.  It helps set the expectation of what your clients and customers should receive from you or your business. 

During the conversation, someone in the audience pointed out that they had an experience in which the outward appearance of the business was great, but the product or service received –not so great.  Which again made me think of the term, brand authentically. 

 It is my hope and belief that only a small percentage of businesses set out to scam people or do sub-par work.  Everyone else really wants to offer good products and services.  But sometimes, you can oversell what you do. Your intentions may be pure, but inadvertently, you may set yourself up for failure by setting expectations too high. 

Authentic branding is realistically assessing what you can achieve or offer considering resources, time and skills available to you. Remember, you want to do the best you can do. The only one you are truly in competition with is yourself. Maybe you are the best in the world at what you do. If so, great! Go on with your bad self and get that money! But if you have the slightest doubt that you are not, then set realistic goals and expectations so that you and your customers can walk away with an enjoyable experience. You can always work towards your goal of being the greatest. 

People can tell when you are over exaggerating. So, surprise them by slightly underselling. Let them be surprised in a good way with what they receive from you. In my opinion, that is the fastest way to get good word of mouth advertising, and your brand will authentically reflect you. 

Judges Are Quick To Show They Rule Their Courtsrooms… Until Trump

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judges desk with gavel and scales
Photo by Sora Shimazaki on

It is amazing to me how quick judges are to show that they will not allow any antics in their courtrooms.  They rule their courtrooms… until Trump showed up.  Now, everybody wants to coddle the big baby.  In my opinion, every claim of “Contempt” should be thrown out the way Trump is allowed to showboat and talk and say whatever he wants.

It’s sad.  And I think it’s a miscarriage of justice.  let’s talk about it. Post your comments!

Why Are We Acting Like the Confederate South Did Not Lose The Civil War?

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Image of black union soldiers from Bing

Image: Bing

The South lost the Civil War.  And we, in America damn well better start acting like they did. I am highly disappointed in the way the current Attorney General Merrick Garland is handling his duties and am wondering why so many people thought he would be such a great pick.  Yet, this article is not about him.

Let’s establish a few things.

  1. Many Blacks were here, and prospering prior to slavery.
  2. We fought in the Civil War against slavery, and won.
  3. The Fourteenth Amendment acknowledges our full citizenship.

And in my opinion, Blacks are not only citizens of the United States, but are also sovereign, and indigenous to this land!  You see it.  Everybody sees it.  And, we all know it’s true.

I think the problem with America is denial.

  • Denial of all things.
  • Denial of things that were done.
  • Denial of things that actually need to be done.
  • Denial of things desired to do.

And for the ‘greatest’ nation on earth, that is a sad commentary, and stifling… just like being in some parts of the south. The good news is, the remedy is so simple and easy.  The branches of government actually need to uphold the spirit of all laws.

The Legislative Branch needs to ensure laws are beneficial for all people.  The Judicial Branch needs to ensure that the laws are equally and equitably applied.  And, the Executive Branch needs to faithfully execute the duties of the Presidency and represent the nation well.

It’s not cute pretending that injustices don’t exist, nor letting inequities happen to black and brown people.  We need to make sure that when representatives are violating the offices and positions they hold, they can be removed swiftly, by the people through an established method of “Recall”.  It was a great surprise to me to find out that some states don’t even have a method of recalling those people sent to Washington to represent them. If the Constitution was written by and for the people, and we vote for the folks we send to Washington, D.C., then we should be able to call those people back, including Judges–Supreme or other.  If that capability is not addressed Constitution or any of its Amendments, then we need to fix it.

Lastly, as much as we, as Americans, like to travel to other places–we really need to get our immigration policies right.    Boom. That’s my rant for today.  Peace .  We outside.

Small Business Conference in Windsor, NC 22-24 May 2023

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image of Event flyer for small business conference


Event! Small Business Conference sponsored in part by Bertie Business Network, Inc.

I’ve seen this event posted in a couple of places and thought I’d share it here!

It looks like the event will happen at the Martin Community College Campus, 409 West Granville Street, #2123, in Windsor, NC beginning on May 22, 2023 and going through May 24, 2023.

It’s an opportunity for participants to network and meet with small business resource partners.  Some oof the others who are also part of the event are NC IDEA, NC Growth, Martin Community College and many others!  Click the link below to find out more!


If you happen to know more about the event or know of updates concerning the event, please leave comment in the comment section.  And, if you know of other news and information –reach out to let me know.