It Is Important to Learn Something About Your Social Media Strategy

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Image of people standing on wall using social media

It’s important for every business owner to learn something about their social media strategy. Even if you don’t want to worry yourself and prefer to farm everything out.  At least know what platforms you are using and how to perform one of the tasks.

Blog, tweet, post, take pictures, or do something that will get you involved with the process so that you can become familiar with that aspect of your business.  These are four things to consider:

  1. It will help take some of the mystery and anxiety out of the technological mental block you may have.
  2. It will help raise your confidence level when talking to others about social media.
  3. You will gain a new skill and perhaps a new hobby.
  4. Only you know your business like you want it perceived. Being able to talk about it or painting the picture you want seen will help craft the brand you desire.  It might not be perfect—but “writing the vision and making it plain so that others may see and run with it” (Habakkuk 2: 2-3) it real.

Being self-reliant in at least one aspect of the social media arena is very empowering.  Using that platform, you can reach out to your audience at any time you feel like it’s necessary.  Maybe you want to make a special announcement or tell them about a fire sale or some other event—being able to reach out on your own may prove very valuable to you.

When helping clients, I often recommend that they become familiar with a platform for that reason alone.  If you are not quite sure which one to choose, I have an eBook on Amazon entitled, Getting Started with Social Media, Things You Need To Know.  It’s an overview of the platforms I’ve used and a short summation of each one.  It is a quick read, but I think the information is helpful in making a consideration of which platforms to use.

Remember, even if you decide to never blog, tweet or post, it is the– knowing how to do it– is what matters.

Brand Authentically

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Image of a branding ad for a company that says they do everything good

I recently attended a panel event in which they were discussing branding. And the term “brand authentically” came to mind.  They did a great job talking about how important branding is–and in essence, is a way of setting a standard for your business.  It helps set the expectation of what your clients and customers should receive from you or your business. 

During the conversation, someone in the audience pointed out that they had an experience in which the outward appearance of the business was great, but the product or service received –not so great.  Which again made me think of the term, brand authentically. 

 It is my hope and belief that only a small percentage of businesses set out to scam people or do sub-par work.  Everyone else really wants to offer good products and services.  But sometimes, you can oversell what you do. Your intentions may be pure, but inadvertently, you may set yourself up for failure by setting expectations too high. 

Authentic branding is realistically assessing what you can achieve or offer considering resources, time and skills available to you. Remember, you want to do the best you can do. The only one you are truly in competition with is yourself. Maybe you are the best in the world at what you do. If so, great! Go on with your bad self and get that money! But if you have the slightest doubt that you are not, then set realistic goals and expectations so that you and your customers can walk away with an enjoyable experience. You can always work towards your goal of being the greatest. 

People can tell when you are over exaggerating. So, surprise them by slightly underselling. Let them be surprised in a good way with what they receive from you. In my opinion, that is the fastest way to get good word of mouth advertising, and your brand will authentically reflect you. 

Judges Are Quick To Show They Rule Their Courtsrooms… Until Trump

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judges desk with gavel and scales
Photo by Sora Shimazaki on

It is amazing to me how quick judges are to show that they will not allow any antics in their courtrooms.  They rule their courtrooms… until Trump showed up.  Now, everybody wants to coddle the big baby.  In my opinion, every claim of “Contempt” should be thrown out the way Trump is allowed to showboat and talk and say whatever he wants.

It’s sad.  And I think it’s a miscarriage of justice.  let’s talk about it. Post your comments!

VA Should Not Be Its Own Entity (Part 1)

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The Department of Veterans Affairs (VA) should not be its own entity; especially the VA Claims.  It seems like it’s one big money laundering scheme for the private sector.   Full disclosure, I’m a Veteran and this is about me and other veterans who have gone through the system only to be denied by people who have never served in the actual military a day in their life.

This is going to be a post that damn well might turn into an eBook because that’s how much I have to say about this matter and how salty the “system” can make you feel.  And I hope every Service Member who has ever served thinks about this for themselves and for future Service Members.

Let’s explore a few things.

Of the approximate 331,441,281 plus Americans identified in the 2020 Census, less than 50 million have served in any branch of service over the history of the country.  I found this Census Bureau pdf about Veterans very interesting.  In one section it mentions a “Declining size of the veteran population“…  Let’s just say what it is.  They are DYING off, many without proper care or concern.  These folks were Service Members to the Armed Forces of the United States of America.  They should have never been shuffled off to the VA, just to be shuffled off to someone else.  In my opinion, the military has a duty and responsibility to anyone who raised their right hand to serve; regardless if it was for 20 years or 20 minutes.

It’s amazing how much money goes into the military budget.  They have found a place for lots of equipment,  contractors, and special organizations of all sorts, but dole off the ones who actually served.  It’s no wonder some people have a bitterness when they leave the military, and that needs to be fixed.

If Veterans were given the actual money that was put into supporting and operating the Veteran’s Administration personnel and facilities, would alone solve most of their issues.  That coupled with access to the military’s medical system and local providers would be a game changer and would more than likely create a win-win solution for both Veterans and their local communities.

There still need to be drastic changes made in support of Veterans, and it needs to start now.  No form of PTSD or any other mental disorder, or injury, should be belittled; so imagine the magnitude of difference in the amount of PTSD civilians claim they’ve had because of adjustments they’ve had to make because COVID– versus the amount of stress ALL Service Members go through with basic training, then training and preparation for deployments and then actually being deployed!

Our priorities are wrong in this country and we need to start looking more after our citizens, Veterans and Service Members.

The Lord (Word) Is With You

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“And the Spirit of God came upon Azariah the son of Oded: and said unto him, Hear ye me, Asa, and all Judah and Benjamin; The Lord is with you , while ye be with him; and if ye seek him, he will be found of you; but if ye forsake him, he will forsake you.” ~II Chronicles 15:1-2

Do you need a reason to meditate and “think on good things”?  This could possibly be it!  John, Chapter 1 teaches that God is Word. And when we focus on that Word that gives life, we win.  Now, here in Chronicles, it alludes to the fact that if we stick with the Word, it will be with us.  Yet, when we move away from the Word, it moves away from us, which technically is all about perspective.  I often think of the Word as being a set of instructions or a recipe.  If you do a, b, c, and d, then your results will be this.  

However, if you do e, f, g, and h, then your results will be that.  We often make things more complicated than they actually have to be.  Today, I encourage you to take the time and effort to rest, meditate and get back to the current moment.  Take it in. Be appreciative to the Most High. Be thankful and glad in knowing that –The Lord is with you.✊🏾