A mixed marketing strategy might be just what you need for your organization. And, what do I mean by that? I mean diversifying your marketing dollars to included various forms of social media. Some of which are very affordable.
Ads or posts on Facebook, Twitter (X), Instagram and the like are fine, however, they normally require you and your potential client or customer to have an account on those types of platforms for you to be seen. Google ads are cool too and if you have the budget to sustain campaigns –that’s great.
I’d like to suggest that you also consider adding bloggers to your mix. Many like me, at https://dhspeller.com, have their own spaces on the internet and can use our platforms to help you get visibility for your organization, service or product very affordably. Often other services can be added to the mix at a fraction of the cost.
Although bloggers, are not necessarily marketers or ad agencies, we are somewhat familiar with content creation, search engine optimization, and a consistent presence online with a growing audience. We can assist by helping with supplemental marketing needs. And, many won’t mind working with you by placing an ad on their site for you.
How does it work?
Normally, bloggers write content about topics they want to talk about. They either let their reads and audience know about their content through subscriptions or by putting out excerpts on social media platforms they use. Visitors come to their site to read about the topics they’ve written and get to see other content they have while on the site.
For instance, on my site, I have a whole directory dedicated just for that purpose. For clients not familiar with the internet or social media, I offer assistance and even design their ad space to serve as a mini website to help them get their message out!
How are bloggers different?
In most cases, bloggers have more control over their website or blog. In most cases anyone can just go to the site and see the content without having to have an account to log into as with Twitter, Facebook, and Instagram.
Would you like to know more? Let’s talk about getting something started today!