Brand Authentically

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Image of a branding ad for a company that says they do everything good

I recently attended a panel event in which they were discussing branding. And the term “brand authentically” came to mind.  They did a great job talking about how important branding is–and in essence, is a way of setting a standard for your business.  It helps set the expectation of what your clients and customers should receive from you or your business. 

During the conversation, someone in the audience pointed out that they had an experience in which the outward appearance of the business was great, but the product or service received –not so great.  Which again made me think of the term, brand authentically. 

 It is my hope and belief that only a small percentage of businesses set out to scam people or do sub-par work.  Everyone else really wants to offer good products and services.  But sometimes, you can oversell what you do. Your intentions may be pure, but inadvertently, you may set yourself up for failure by setting expectations too high. 

Authentic branding is realistically assessing what you can achieve or offer considering resources, time and skills available to you. Remember, you want to do the best you can do. The only one you are truly in competition with is yourself. Maybe you are the best in the world at what you do. If so, great! Go on with your bad self and get that money! But if you have the slightest doubt that you are not, then set realistic goals and expectations so that you and your customers can walk away with an enjoyable experience. You can always work towards your goal of being the greatest. 

People can tell when you are over exaggerating. So, surprise them by slightly underselling. Let them be surprised in a good way with what they receive from you. In my opinion, that is the fastest way to get good word of mouth advertising, and your brand will authentically reflect you. 

Everything Is Going Back To Small Business and Sole Proprietorships

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Image of a business graph showing percentages

Image: From

I think everything is going back to “small” small businesses and sole proprietorships. The economy is rebuilding itself in a different way.  Large businesses and their #Republican allies would have you believe that economic woes are due to Democrats, progressives and progressive policies.

Never mind the huge, two billion dollar giveaway the Republicans gave to corporations and continue to give nor the greed and grift of corporations of money that was supposed to ‘trickle’ down to workers and go back into the economy.  None of the policies were executed as they were intended so, we are now on a different path.

Nope I’m not an economist, nor a financial guru, but I have eyes.  And what I see is very interesting.  People see how the government has bailed out big business and banks time and time again.  But have not put the same effort into help regular people.  They have made it so that even though people can’t buy what they need, they’ve still made the ‘business’ whole–and prices keep going up and up and up… the gouge is in full effect.  The housing industry is out of control.  Corporations and companies are buying up the housing stock, so prices remain ridiculously high.  Oil companies and big pharma have their way with regulations so that they pretty much do what they want to do, and the people suffer.

This is the good news.  People are finding out what they can do without.  They are going back to some of the old ways of doing things, and working with some business allies (they are not all bad), they are forging a new way into the 21st Century.

Working, and now learning from home is becoming a normal activity.  With pandemics and climate change events happening more often, why wouldn’t they be?  Despite the threats from corporate overseers, people have chosen to stay at home, work from home and deal locally with small, new startup companies and neighbors, and those businesses who have the vision to see the changes that are coming.  What the government needs to do is, start supporting the people.  Get the money into their hands– as they should have been doing all along, and let them shape the economy in a way in which it serves us.

When people have money, they can locally create goods and services when large corporations declare bankruptcy or falter in some other way.  They can help regulate market prices and be instrumental in the growth of their own communities.  Especially black and underserved communities.  And this time, we demand the equality and judicial protections so that rogue citizens can’s just come in and disrupt and destroy thriving communities like they did with Tulsa or Rosewood as described in a BET article.  What I’m saying is, there is a lot that needs to be fixed in America, and we need to get to fixin’ it.

The only way we all are going to benefit from the new economy is if the government starts working for the people and not the corporations.  And when we use our power through Voting, and changing the election laws so that we can reign in our elected and appointed officials, we can aid the government in doing its job to serve the people.

This article can be much longer, but we’ll continue the conversation in another post. I’ll just leave you with this one thought– #VoteProgressive.

Emails: Let’s Talk About Them

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Let’s talk about emails.   Today, to start the new year off right, I had the bright idea of tackling my emails more vigorously.  Mind you, during down time over the holidays, I had already fought my way through 7,000 of the 20k sum I had just sitting in my Inbox(es); but now, I Read More

Some Who Benefit from Strikes will Never Get It

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I applaud the teachers and other public workers who strike.  I think we all should.  Breaks, time off, vacations, sick days were all negotiated into the work experience by people who took a stand.

If employers actually provided things for employees that were reasonable requests, then maybe unions and strikes would not be necessary.  But, until that day of overall cum-by-yah actually comes, then we can expect disruptions ever so often.

Profit may be the bottom line in a capitalist-based society.  But, huge, unfettered profits and grift should not be the norm, nor accepted in any form.   I think we, as people and ordinary workers, have to learn more about business so that if we get tired of working for someone else, then another form of earning should be in place.  Co-ops are a great place to start exploring!  Read about and let’s start a conversation.


Resources:  Google Search on Co-ops

Hello  mi Coterie

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Hey Everybody.  Happy Friday!  Mi Coterie (My Group of People) is my new name for y’all by the way.  That’s because I feel like you are my circle.  You’ve taken the time to look at my content and have helped me grow my audience on other platforms… and I appreciate you.  We have a connection.  And, I wish the best for you.


I was doing some reading earlier in the Word, and this idea came about in trying to be more friendly.  In Proverbs 18:24, is says that “A man that hath friends must shew himself friendly: and there is a friend that sticketh closer than a brother.”  I’m hoping we can be friends like that.👍🏾 In other thoughts…

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