I recently attended a panel event in which they were discussing branding. And the term “brand authentically” came to mind. They did a great job talking about how important branding is–and in essence, is a way of setting a standard for your business. It helps set the expectation of what your clients and customers should receive from you or your business.
During the conversation, someone in the audience pointed out that they had an experience in which the outward appearance of the business was great, but the product or service received –not so great. Which again made me think of the term, brand authentically.
It is my hope and belief that only a small percentage of businesses set out to scam people or do sub-par work. Everyone else really wants to offer good products and services. But sometimes, you can oversell what you do. Your intentions may be pure, but inadvertently, you may set yourself up for failure by setting expectations too high.
Authentic branding is realistically assessing what you can achieve or offer considering resources, time and skills available to you. Remember, you want to do the best you can do. The only one you are truly in competition with is yourself. Maybe you are the best in the world at what you do. If so, great! Go on with your bad self and get that money! But if you have the slightest doubt that you are not, then set realistic goals and expectations so that you and your customers can walk away with an enjoyable experience. You can always work towards your goal of being the greatest.
People can tell when you are over exaggerating. So, surprise them by slightly underselling. Let them be surprised in a good way with what they receive from you. In my opinion, that is the fastest way to get good word of mouth advertising, and your brand will authentically reflect you.